Aprendito

Aprendito is an early childhood brand dedicated to supporting parents and caregivers during the most important years of a child’s development. Combining evidence-based guidance with a warm, approachable identity, the brand helps families navigate topics such as sleep, nutrition, cognitive development, and wellbeing with confidence.

My Role

Brand Identity Designer

I led the brand strategy and visual identity from concept through delivery. My role included brand positioning, logo design, naming exploration, visual identity design, creative direction, typography, colour systems, illustration, and creating a scalable brand system across digital and print touchpoints.

Challenge

Parents are often overwhelmed by conflicting advice during early childhood, making it difficult to know who or what to trust. The challenge was to create a brand that felt both scientifically credible and emotionally reassuring, helping families confidently navigate their parenting journey.

Solution

I developed a brand identity that transformed complex child development guidance into an approachable and trustworthy experience. Centred around an elephant, a symbol of intelligence, care, and connection, the identity reflected the way children learn through play, using paper cut-outs, tactile textures, and playful collage to create a warm, reassuring, and relatable experience for parents.