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Nestbank — Mobile App

Empowering 111,000+ entrepreneurs through digital finance and community.

Year

2022 — 2023

Scope

Product & Strategy

Client

Nestbank

Duration

1 year, 3 months

NestBank is a non-profit microfinance organisation supporting over 111,000 women entrepreneurs through collateral-free small business loans, financial education, and community support. Founded by Nobel Peace Prize laureate Muhammad Yunus, its pioneering community-based lending model has helped expand financial access for women traditionally underserved by mainstream banking.

My Role

Senior Product Designer

As Senior Product Designer, I led the end-to-end product design process from discovery through delivery, partnering with researchers, engineers, product managers, and stakeholders. My role included user research, journey mapping, product strategy, UX/UI design, prototyping, usability testing, stakeholder workshops, and building a scalable design system to support the platform’s growth.

Challenge

NestBank’s lending programme relied on centre meetings, peer accountability, and personal relationships rather than technology. As the organisation grew, critical services such as loan applications, repayments, approvals, and member support became increasingly dependent on manual administration and staff intervention.

The challenge wasn’t simply to digitise these processes, it was to scale the programme while preserving the trust, transparency, and sense of community that made it successful.

Solution

We transformed NestBank’s lending and account management processes into a self-service mobile experience, allowing members to independently manage loans, repayments, approvals, balances, and account information.

Rather than replicating a traditional banking app, the experience was designed to reinforce the values members already associated with NestBank: trust, empowerment, transparency, and community.